About us

Healthy scalp

A peculiar thing about a hair is that one end is dead but the other one, right at the (base of the) root (known as a) bulb, is, in fact, alive and willing to thrive. And where there is life, there can be hope for true change of hair wellness.

Having realised that there is so much more to be done for the live parts of your hairs and the skin they nest in, it is only sensible to shift from the superficial maintenance of hair strands towards formulas balanced around scalp and follicle functions.
Rid of congestion, remove build up, stimulate nutrient delivery, relieve the tension, hydrate the surface – creating an environment for healthy hair goes much beyond only caring for the hair strand.

Dear Roots changes the angle of view towards hair care and includes scalp as the most important variable. With the base of modern and reputable-only ingredients we develop a range of human and nature friendly products that foster the science-proven driving factors of healthy scalp. (Or what we like to call – Healthy scalp writers, because they create your healthy scalp story.

Sustainable consumption

Earth’s best interests are of our interest.

We take all the possible steps to reduce our environmental impact and give back to Earth and its inhabitants. Cruelty-free, ethical production and efforts to minimise the product footprint are a must for us.

We also are extremely concerned about sustainability claims ever so often being full of green-washing and want no part in this. So(, questioning the status quo of sustainability communication,) we take it as our mission to be completely transparent and honest. And part of this is admitting that, unfortunately, due to production and consumption systems being too complex, no cosmetics ever produced could be fully clean and green.

Though it is important that we try to be. Find out how.

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