About us

For decades, hair care has revolved around the strands.
Glossy coatings, misleading films, thickening resins — all of it paid little attention to you, dear roots. But today, we begin a new story — and it’s dedicated to you.

We introduce a unique line of hair care products. Each one is like a letter — thoughtfully written, precisely composed, and sent with best wishes to your scalp. Together, they speak of lasting change, biotechnological advancement, and a true commitment — to you and to our planet.

Read on to discover why this hair care story deserves your attention. Meet our “writers” — the active ingredients that care for your scalp and drive this quiet revolution forward.

 

 

Caringly yours,
Your potential hair products

Healthy scalp

There’s something special about hair.
One end is dead, the other — alive. Deep near the root, in the bulb zone, lies true vitality. And where there is life, there is hope — hope to truly transform the health of your hair.

Once you understand that hair health begins not at the surface, but within the living parts — the follicles and the scalp — it becomes clear: superficial strand care is no longer enough. We need formulas that work where real change begins — in the skin cells and root environment.

Cleanse buildup. Stimulate microcirculation. Relieve tension. Hydrate, nourish, strengthen. Because healthy hair doesn’t just need attention — it needs a fertile ground to grow.

Dear Roots shifts the perspective on hair care — putting the scalp at the center. We use only modern, science-backed, and well-regarded ingredients to create skin-friendly, environmentally conscious products. Each one is designed to activate the key factors of a healthy scalp.

Or, as we like to call them — the writers of scalp wellness, crafting your new hair story from the roots up.

Sustainable consumption

We care about what’s best for the Earth.

We take every possible step to minimize our environmental impact and give back — to the planet and all who live on it. To us, that means ethical, cruelty-free production and a constant effort to reduce each product’s footprint.

But we’re also aware that sustainability messaging is often full of empty promises and greenwashing. We want no part of that. That’s why honesty and transparency aren’t just choices for us — they’re our mission.

We openly acknowledge that, due to the complexity of production and consumption systems, no cosmetic product today can be entirely clean or truly sustainable.
But that doesn’t mean we shouldn’t try.

It matters to try. Responsibly. Transparently. With genuine care.

Discover how we do it.

Learn more

transparency policy

We promise you a maximum transparency on our products

Meet Rūta - Dear Roots founder

Hi, I’m Rūta – Founder of Dear Roots

For over 10 years, I’ve been dedicated to creating cosmetics that truly make a difference. My passion lies in developing skincare solutions that prioritize quality and tackle real problems, all while using the most natural and innovative approaches possible.

I believe that skincare should be both pure and effective. That’s why I started Dear Roots – to craft products that nurture your skin with carefully chosen natural ingredients, supported by advanced science. Every formula I create reflects my commitment to excellence and my belief in the power of thoughtful, purpose-driven skincare.

My mission is simple: to help you feel confident and beautiful with products you can trust. Thank you for being part of this journey – together, we can embrace skincare that’s as honest and effective as it is gentle.

@dearroots