About us

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It has been a while. For decades, hair care seemed to have focused on the exterior of hair strands. Shiny coatings, glossy films, thickening resins – all have little respect towards you, my dear roots. But this time, let’s write a new story that will be mostly about you.

Let us introduce you to this unique range of hair care. Each product is like a letter – thoughtful, precisely put together, with best wishes. Altogether, they speak of long-lasting changes, biotechnology advancements, commitment to you and the planet.

Read on to understand the why’s and how’s of this hair care story and get familiar with our healthy scalp writers that stand as pillars for the change.

Caringly yours,
Your potential hair products

Healthy scalp

A peculiar thing about a hair is that one end is dead but the other one, right at the (base of the) root (known as a) bulb, is, in fact, alive and willing to thrive. And where there is life, there can be hope for true change of hair wellness.

Having realised that there is so much more to be done for the live parts of your hairs and the skin they nest in, it is only sensible to shift from the superficial maintenance of hair strands towards formulas balanced around scalp and follicle functions.
Rid of congestion, remove build up, stimulate nutrient delivery, relieve the tension, hydrate the surface – creating an environment for healthy hair goes much beyond only caring for the hair strand.

Dear Roots changes the angle of view towards hair care and includes scalp as the most important variable. With the base of modern and reputable-only ingredients we develop a range of human and nature friendly products that foster the science-proven driving factors of healthy scalp. (Or what we like to call – Healthy scalp writers, because they create your healthy scalp story.

Sustainable consumption

Earth’s best interests are of our interest.

We take all the possible steps to reduce our environmental impact and give back to Earth and its inhabitants. Cruelty-free, ethical production and efforts to minimise the product footprint are a must for us.

We also are extremely concerned about sustainability claims ever so often being full of green-washing and want no part in this. So(, questioning the status quo of sustainability communication,) we take it as our mission to be completely transparent and honest. And part of this is admitting that, unfortunately, due to production and consumption systems being too complex, no cosmetics ever produced could be fully clean and green.

Though it is important that we try to be. Find out how.

Learn more

transparency policy

We promise you a maximum transparency on our products

KEY INGREDIENTS ABOUT

Biotin

Argan oil

Niacinamide

Decyl glucoside

Meet Rūta - Dear Roots founder

Hi, I’m Rūta – Founder of Dear Roots

For over 10 years, I’ve been dedicated to creating cosmetics that truly make a difference. My passion lies in developing skincare solutions that prioritize quality and tackle real problems, all while using the most natural and innovative approaches possible.

I believe that skincare should be both pure and effective. That’s why I started Dear Roots – to craft products that nurture your skin with carefully chosen natural ingredients, supported by advanced science. Every formula I create reflects my commitment to excellence and my belief in the power of thoughtful, purpose-driven skincare.

My mission is simple: to help you feel confident and beautiful with products you can trust. Thank you for being part of this journey – together, we can embrace skincare that’s as honest and effective as it is gentle.

@dearroots

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